Scott Galloway is a Professor of Marketing at NYU Stern and the founder of L2. He’s the guy in the Winners & Losers video series. His first book, THE FOUR: The Hidden DNA of Amazon, Apple, Facebook, and Google, became a New York Times bestseller. Order it on Barnes & Noble, your local independent bookseller, or, yes, Amazon. Follow him on Twitter and get his weekly musings, No Mercy / No Malice.